It is a fact that product and service search through search engines, such as Google, Yahoo and Bing, is one of the most often and common activities online. So, the need occurs for companies to have their websites displayed among the first places of the results featured in search engines when the users insert the associated keywords.

To achieve this, however, search engine marketing (promoting your website on search engines) is truly necessary and it is implemented through webpage optimization, also known as Search Engine Optimization (SEO), as well as through Adwords campaigns.